Strategy? What do you mean?
Going beyond the chess metaphor with a real-world example of strategy mastery.
Hugo H. Macedo
It's the Strategy, stupid!
Unlock the secrets of effective strategy with a road trip analogy. Learn to map, decide, and execute your way to business success.
To lead, you need to lag - on metrics.
Dive into Amazon's strategic use of leading and lagging metrics, a practice grounded in the Balanced Scorecard framework, to navigate market complexities and sustain growth. Learn the what, the why, and the how.
Exponential Startup Growth: What Growth?
Dive into the dynamics of startup growth, from the initial sluggish phase to achieving exponential success. Learn how to use data analysis and intuition to identify key indicators and strategies, fostering a path from uncertainty to explosive growth.
The Evolution of Startup Metrics: From Users to Profits
Startup Growth: The Early Days
Once upon a time, in the startup world, having a growing user base was seen as the ultimate metric of success for startup growth. "Build it, and they will come," we told ourselves, focusing on user acquisition with the faith that monetization strategies
What is Strategy?
Strategy involves diagnosing challenges, deciding on a course of action based on market dynamics and internal strengths, and executing targeted actions. It's a cycle of mapping, choosing, and acting, akin to navigating a map and making chess moves.
Get in the Loop, Stay Up to Date!
Hey there, welcome to "It's the Strategy"!
A new blog – a publication – on strategy, growth and product marketing.
We're still getting our ducks in a row, but trust me, it won't be long before we're up and running like a